Sales of IPA beers now make up between 24%-33% of the overall Craft market (Brewers Association), the IPA is one of the most innovative categories and is often the flagship of a craft brewery’s lineup and innovation.
IPA’s like no other beer style is highly dependant upon hop character for its unique flavor and aroma character. Equally known, is that the “sweetspot of flavor” diminishes rapidly in IPAs, many of our customers are left with a narrow 3 weeks of freshness before decline happens rapidly. At this point often your aged IPA is dominated by bitterness and absent of the complex middle and fruit flavors a fresh IPA exhibits.
Brewshield has proven to be key in delivery of high quality IPAs that go the distance, a huge benefit to innovative and progressive brewers.