Globally, the tequila market has increased by 22% since 2014, with the ‘premium and above’ price segments captured by the IWSR showing a volume sales increase of 64%. Tequila is set to to continue to outpace industry growth at over 5% pa.
Tequila suffers from a spirit that is often bottled quickly, aged rarely and drunk as a shooter. This is all changing, global demand for spirits such as tequila is evolving fast with consumers demanding a smoother, more complex and appreciated product. Ageing and maturation is central to this and is seen in the demand and price paid for higher end product.
Sicario recently won an international gold award for its Agave Spirit made using WLT150, where it was judged as having complex yet smooth notes desired in a premium spirit.